Top 5 Beauty Retail Apps on iOS in New Zealand: Q2 2022 Performance

In the second quarter of 2022, the performance of the top 5 beauty retail apps on iOS in New Zealand showed varied trends in weekly downloads and active users. Here’s a detailed look at how these apps fared, based on data from Sensor Tower.

MECCA - Beauty Shopping Weekly downloads for MECCA - Beauty Shopping fluctuated, peaking at around 1.3K in early May and maintaining a range between 500 to 1.2K for the rest of the quarter. Active users saw a steady increase, starting from 2.3K at the end of March and climbing to nearly 3.9K by the end of June.

Sephora - Beauty Shopping Weekly downloads for Sephora - Beauty Shopping remained relatively stable, averaging around 500 to 640. Active users also showed consistency, oscillating between 5.9K and 6.8K, with a slight peak at the end of June reaching 6.6K.

Nykaa – Makeup/Beauty Shopping Nykaa - Makeup/Beauty Shopping experienced lower weekly downloads, ranging from 26 to 106. Active users remained fairly stable around the 800 mark, with a slight peak of 938 in mid-April.

Shoppe LK Shoppe LK had modest weekly downloads, peaking at 88 in early May and then fluctuating between 30 and 77 through the quarter. Active users showed minor variations, starting at 176 and slightly decreasing to 162 by the end of June.

Strawberrynet- Beauty Shopping Strawberrynet - Beauty Shopping’s weekly downloads were generally low, with a peak of 78 at the end of May and fluctuating between 1 and 72 for the rest of the period. Active users saw a slight increase from 145 at the end of March to 169 by the end of June.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.